Mission


LAKE magazine sets a precedent for life outdoors. Filled with award-winning design and content inspired by the people doing the things, LAKE boasts stories of the outdoors and how people enjoy life in lake country.

We are a socially conscious magazine and shop, carefully curated with a give-back mission that supports adventure, innovation, conservation, and community built around lake culture.

OUTDOORS, ADVENTURE, GEAR, LIFESTYLE and everything in between.
We love the idea of the unknown, and we celebrate those bold enough to explore it.



MEET THE TEAM here.